Event Producer Charlie is passionate about fostering emotional connections through live experiences. She is a proactive bilingual French/English young professional who excels in fast-paced environments and has collaborated with various corporate event agencies.

Charlie's affection for events stems from their ability to foster genuine human connections and inspire change.

In her role as a Producer at People Activation, she is thrilled to be part of a team crafting these moments to initiate lasting change and cultivate profound emotional bonds, motivating individuals from passivity to passion.

Emily is a highly experienced events professional with expertise in business development, strategic sales, leadership, operations and project management. She has 14 years’ experience supplying staging, event scaffolding structures, fencing and barriers to a wide range of events. Emily started her career as a graduate in an Event Co-ordinator role and rose up to General Manager, leading the UK wide business operating across two locations (London and Scotland). Career highlights have been working on major events such as the Glasgow 2014 Commonwealth Games, 2015 Pan American Games in Toronto and the 2022 Women’s Euros.

Mads is a freelance photographer and videographer. She first picked up a camera in sixth form, and after doing the odd job here and there, she finally went full time in her own business in April 2021. Since then, she has photographed a huge variety from weddings and live events, to gyms and food, and quite a bit in between! Since having a fascination for YouTube and all things video since childhood, she slowly started experimenting with video in late 2022, and now almost 50% of her bookings are for videography. Mads prides herself on capturing the pure emotion of a moment through her images and videos, and does so inconspicuously, but with the ability of creating huge energy when called for! She now splits her time between freelance photography and videography in her own business, capturing and editing images, videos and even podcasts for Electric Cat Productions, and the occasional weekend catering with her best friend. She hopes to inspire the next wave of creative camera folk, not to be bound by the years of imagery we have to draw from, and instead find their own unique way of storytelling through the lens.

The first day working in events I put 750 chair covers on chairs, and I still came back the next day. Having a love of theatre from an early age, I love seeing the magic of a live experience come together and seeing the change in people from when they walk in to when they leave. After 10 years of experience, I have worked my way up from an entry-level role to an Executive Producer. I mainly work in the conference space and my passion is in truly understanding what is important to the client and their business and then creating an epic live event or creative campaign to emotionally connect the audience with the key messages. My areas of expertise are in strategic direction, content creation and overseeing projects from concept to delivery. I believe you have to be a certain type of person to work in events; determined, creative, great sense of humour and open-minded. We are creative problem solvers and I believe this is the best industry with the best people. I’ve been fortunate enough to have some fantastic mentors in my career and I’d love to help someone else on their journey.

Sanna brings a wealth of expertise in producing cultural events, setting up and running companies, and coordinating design teams.

Her career began in theatre, starting out as an usher in London’s West End before moving on to producing her own shows and running mid-scale companies as an executive director/general manager. Her expertise further extends to coordinating the design and production of award-winning experiential tourist attractions for leading alcohol brands.

Currently, as a freelance events professional, she oversees Fever’s Candlelight Concerts in the North West of England, and hosts EventWell’s Quiet Rooms, alongside many other endeavours.

Sam Corcoran is a music & portrait photographer based in Manchester, UK. Specialising in the documentation of bands and electronic dance music, Sam uses various formats and creative lighting to capture atmosphere and character, drawing inspiration from fashion and rave culture.

With over 14 years of experience in the entertainment and live event industry, Sarah has developed skills in event staffing, festival management, and more. Passionate about creating memorable experiences, she thrives in dynamic environments. Currently, she holds key roles at Festivall Services and Hotbox Events, contributing her expertise to major UK music festivals for over a decade.

Sophie's journey in the events industry began at 16 when she worked at a local festival. Now a producer at People Activation, she thrives on the dynamic challenges and connections in the field. Sophie has contributed significantly across various sectors, producing podcasts, videos, and campaigns. She also mentors junior team members and visits schools to inspire future industry professionals.